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Seminar: Digital Visuality & Popular Culture

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The course “Digital Visuality and Popular Culture” for the MA program CREOLE at the University of Vienna provides an overview about digital visuality as a key phenomenon of contemporary visual culture and its connection to popular culture. By working on ethnographic research projects, students explore the diversity of digital practices, their visual dimension and their meaning for popular cultural processes and phenomena.

Exhibition at Ars Electronica, Austria. (Photo by Philipp Budka)

With the advent of digital media and technologies, internet-based devices and services, mobile computing as well as software applications and social media platforms new opportunities and challenges have come to the forefront in the anthropological research of visual culture. Digital media technologies have become ubiquitous means of visual communication, interaction and representation. For anthropology it is of particular interest how people engage with digital media technologies and content, how “the digital” is embedded in everyday life and how it relates to different sociocultural phenomena.

One of these phenomena is popular culture: processes and practices related to the production, circulation and consumption of, for example, music, film, fashion and advertisements as well as the construction and mediation of celebrities. Moreover, popular culture is closely connected to other cultural phenomena such as fan culture, public culture and participatory culture. Fans, for instance, engage in various forms of visual productivity and play a crucial role in the creation and circulation of cultural artifacts related to their fandom such as memes.

By working on different case studies, students get a comparative overview about digital visuality and visual aspects of popular culture. Students conduct ethnographic projects and engage with key questions. What theoretical concepts and analytical categories of sociality can be used to study visual and popular culture? How does digital visuality constitute and mediate cultural performances and rituals? How do social media platforms enable and change visual culture and communication? The university’s online learning management system is used to provide resources and content as well as to foster student’s exchange and communication beyond the classroom.

Selected Literature (reading list will be provided in 1st class)

  • Budka, P., & Bräuchler, B. (eds.). (2020). Theorising media and conflict. Berghahn.
  • Costa, E., et al. (eds.). (2022). The Routledge companion to media anthropology. Routledge.
  • Fabian, J. (1998). Moments of freedom: Anthropology and popular culture. University Press of Virginia.
  • Favero, P. (2018). The present image: Visible stories in a digital habitat. Palgrave Macmillan.
  • Gómez Cruz, E., et al. (eds.). (2017). Refiguring techniques in digital visual research. Palgrave Macmillan.
  • Jenkins, H. (2014). Rethinking “rethinking convergence/culture”. Cultural Studies, 28(2).
  • Miller, D., & Sinanan, J. (2017). Visualising Facebook: A comparative perspective. UCL Press.
  • Miller, D., et al. (2016). How the world changed social media. UCL Press.
  • Uimonen, P. (2015). Mourning Mandela: Sacred drama and digital visuality in Cape Town. Journal of Aesthetics & Culture, 7(1).

Seminar: Digital Visuality & Popular Culture

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Photo by Gian Cescon on Unsplash

The seminar “Digital Visuality and Popular Culture” for the MA program CREOLE at the University of Vienna provides an overview about digital visuality as a key phenomenon of contemporary visual culture and its connection to popular culture. By working on ethnographic research projects, students explore the diversity of digital practices, their visual dimension and their meaning for popular cultural processes and phenomena.

With the advent of digital media and technologies, internet-based devices and services, mobile computing as well as software applications and social media platforms new opportunities and challenges have come to the forefront in the anthropological research of visual culture. Digital media technologies have become ubiquitous means of visual communication, interaction and representation. For anthropology it is of particular interest how people engage with digital media technologies and content, how “the digital” is embedded in everyday life and how it relates to different sociocultural phenomena.

One of these phenomena is popular culture: processes and practices related to the production, circulation and consumption of, for example, music, film, fashion and advertisements as well as the construction and mediation of celebrities. Moreover, popular culture is closely connected to other cultural phenomena such as fan culture, public culture and participatory culture. Fans, for instance, engage in various forms of visual productivity and play a crucial role in the creation and circulation of cultural artifacts related to their fandom such as memes.

By working on different case studies, students get a comparative overview about digital visuality and visual aspects of popular culture. Students conduct ethnographic projects and engage with key questions. What theoretical concepts and analytical categories of sociality can be used to study visual and popular culture? How does digital visuality constitute and mediate cultural performances and rituals? How do social media platforms enable and change visual culture and communication?

Seminar: Digital & Visual Technologies as Material Culture

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In the summer term 2019, I am giving a seminar on digital and visual technologies as material culture at the Department of Social and Cultural Anthropology (MA & CREOLE study programme) of the University of Vienna. Find more information online.

This course gives an overview about material culture as a conceptual and practical approach to understand digital and visual technologies. In doing so, it focuses on digital technologies, their visual aspects and how they are integrated and utilized in everyday life.

Mobile networked digital media technologies, such as smart phones, as well as social media platforms and services, such as Facebook or Instagram, have become important (visual) communication and (re)presentation tools. For social and cultural anthropology it is of particular interest how these digital devices and technologies are integrated and embedded into everyday life, by considering changing sociocultural, political and economic contexts. This course focuses in particular on the material aspects of digital and visual technologies and how they are utilized on a day-to-day basis. Questions about the relevance of a material culture approach for (the understanding of) technology appropriation on a theoretical and practical level as well as questions about (culturally) different usage practices are discussed. How does the understanding and conceptualisation of digital and visual technology as material culture contribute to the exploration and analyses of contemporary and emerging sociocultural practices and processes in increasingly digital societies?

By working on different case studies, students get a comparative overview about material culture in the context of digital and visual technologies. Students conduct small empirical research projects within teams.

Paper: The anthropology of digital visuality

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Budka, P. (2018). The anthropology of digital visuality: Notes on comparison, context and relationality. Paper at Vienna Anthropology Days 2018 (VANDA2018), Vienna, Austria: University of Vienna, 20 September.

Sociocultural anthropology provides theoretical approaches and concepts to comparatively study local life-worlds, to contextualize cultural meaning, and to (re)consider human/non-human and socio-technical relations that have been emerging with digital media technologies (e.g. Horst & Miller 2012, Moore 2012, Whitehead & Wesch 2012). Ethnography and ethnographic fieldwork, as methodological tools, allow for investigating digital practices and processes by considering the above aspects (Pink et al. 2016). For anthropology it is of particular interest how people engage on a day-to-day basis with digital media and technologies, internet-based devices and services, mobile computing as well as software applications and digital platforms.

In this paper, I discuss, from an anthropological perspective and through brief ethnographic examples, digital visuality as a contemporary phenomenon that constitutes emerging patterns of visual communication and culture. In addition, I am briefly discussing digital visuality as a concept to approach and investigate the visual in digital times.

Digital media technologies and mobile networked devices, such as smart phones, have become ubiquitous means of visual production, communication and representation (e.g. Gómez Cruz et al. 2017). Moreover, digital platforms and social media services, such as YouTube, Facebook and Instagram, are utilized to share and consume visual artefacts. Constituting and changing thus communicative practices and visual culture alike. Consequently, these transformation processes provide new challenges and possibilities for the anthropological and ethnographic study of the visual (e.g. Pink 2011).

Digital visuality

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Panel: “Digital Visuality” @ VANDA 2018

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PANEL “DIGITAL VISUALITY” @ Vienna Anthropology Days (VANDA) 2018 (September 19-22, 2018)

Convenors:
Elke Mader & Philipp Budka

Thursday, 20 September
11:00-17:00
Room 4 (New Institute Building (NIG) of the University of Vienna, Universitätsstraße 7)

Paper Presentations:
(Timetable)

Philipp Budka: The Anthropology of Digital Visuality: Notes on Comparison, Context and Relationality

Harjant Gill: Introduction to Multimodal Anthropologies

Petr Nuska: “Changing the Equipment or Changing the Perspective?” – Exploring Film and Video Approach in Visual Ethnography

Katja Müller: Contemporary Photography in India – Post-media Aesthetics, Traditional Art and Economic Professionalism

Uschi Klein: What Does a Photograph Really Tell Us? The Photography of Young Male Adults with Autism Spectrum Disorder

Fatma Sagir: “We Can See Your Hair, Dina!” – Muslim Female Embodiments of Digital Visibilities

Nadia Molek: Argentinian Slovenians Online: Facebook Groups of Slovenian Descendants in Argentina as Mediators of Identity Performances and Rituals
(via Skype)

Daria Radchenko: Digital Anthropology and/or Digital Traces: Seeing the City Through the Eyes of Locals

Elke Mader: Mediating the Krampus: Digital Visuality, Ritual and Cultural Performance

VANDA 2018 Full Program

Review: Digital environments: Ethnographic perspectives across global online and offline spaces

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Budka, P. (2018). [Review of the book Digital environments: Ethnographic perspectives across global online and offline spaces, by U. U. Frömming, S. Köhn, S. Fox & M. Terry]. Anthropos, 113(1), 303-304.

The edited volume “Digital Environments: Ethnographic Perspectives Across Global Online and Offline Spaces” is a collection of 16 essays by students and graduates of the M.A. Programme in Visual and Media Anthropology at the Free University Berlin. This is the first special feature of the book. The second is the anthropological and ethnographic perspective from which the individual texts discuss a diversity of digital technologies, platforms, services as well as related sociocultural phenomena, events and practices. As Sarah Pink in the book’s foreword notes, these texts and the underlying projects “focus on central issues of the discipline … through the prism of visual and media anthropology” (p. 10). Being not part of the anthropological mainstream, this visual and media anthropology perspective holds the potential of providing exiting new insights in digital culture and our increasingly digitalised societies. The digital ethnography perspective, on the other hand, focuses on “the ways in which technologies have become inseparable from other materialities and human activities” including ethnographic fieldwork, as Urte Undine Frömming, Steffen Köhn, Samantha Fox and Mike Terry note in the introduction chapter (p. 15).
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Panel: The Digital Turn: New Directions in Media Anthropology [Media Anthropology Network]

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The EASA Media Media Anthropology Network is organizing a panel at the 15th European Association of Social Anthropologists Biennial Conference in Stockholm, 14-17 August 2018.

“The Digital Turn: New Directions in Media Anthropology [Media Anthropology Network]”
Convenors:
Philipp Budka (University of Vienna)
Elisabetta Costa (University of Groningen)
Sahana Udupa (Ludwig Maximilian University)

This panel recognizes the digital turn as a paradigm shift in the anthropological study of media, and aims to push further the ethnographic knowledge into the role that digital media play in people’s everyday life and broader sociopolitical transformations.

  • What’s New? Turns, Re-turns in Digitalization of Danish Right-wing Online Vitriol Language
    Peter Hervik (Aalborg University)
  • Extreme Speech: Online Media Cultures as a Context for Right-Wing Politics
    Sahana Udupa (Ludwig Maximilian University Munich)
  • Populist Masculine Domination in the Moments of Trump and Brexit: On the importance of Big <-> Thick Description
    Bryce Peake (University of Maryland)
  • Rethinking Women’s Agency and Digital Media in the Middle East
    Elisabetta Costa (University of Groningen)
  • Gendering Chinese Digital Media Politics
    Samuel Lengen (Anglia Ruskin University)
  • Gender, Kinship and Mediation in Rural West Bengal, India
    Sirpa Tenhunen (University of Helsinki)
  • An Ethnography of Young People`s Gender Negotiations in Everyday Digital (Sexual) Peer Cultures
    Irene Arends (University of Amsterdam)
  • The Material Dimension of Digital Visuality: Anthropological Possibilities, Challenges and Futures
    Philipp Budka (University of Vienna)
  • Matters of Similarity: Affordances of Digital Visualities
    Christoph Bareither (Humboldt-University Berlin)
  • Digital Visualities Disrupted – Local Photographers in Aleppo and the Shifting Infrastructures of War
    Nina Grønlykke Mollerup (University of Copenhagen)

Seminar: Indigenous Media 2018

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For the 4th time I am organizing the seminar “Indigenous Media” for the MA Program Visual and Media Anthropology at the Free University Berlin.

In this course, students are introduced to indigenous media technologies by actively discussing in 10 units/sessions different questions, issues and problems:

  • How do indigenous people produce, distribute and utilize audiovisual media?
  • How has ethnographic and anthropological film making changed through indigenous media?
  • What role do politics, power, globalization and (post-)colonialism play in the production, distribution and consumption of indigenous media?
  • How do indigenous people utilize media to construct and negotiate their individual and collective identities?
  • How are indigenous cultures and languages represented through media?
  • How do indigenous people appropriate and (co-)develop digital media technologies?

We start our seminar with the contextualization of indigenous media within an anthropology of media. In the second unit students are introduced to selected debates about the meaning and relevance of (mass) media for indigenous people and their sociocultural life worlds. We then discuss ethnographic film making and visual anthropology in the context of indigenous people’s changing role from “objects” for ethnographic films to partners in (collaborative) media projects. The fourth unit deals with (post-)colonialism and decolonization and their implications for indigenous media. This discussion leads us to the self-controlled production of indigenous media and its relevance for issues such as (self-)representation, appropriation, control and empowerment. Globalization, modernity and related questions of collective indigenous identity construction are the topics of the sixth unit. The following three sessions are closely connected, discussing aspects of identity, community, networking, ownership, activism, empowerment, aesthetics, poetics and popular culture in relation to indigenous media. In the final unit, students learn about the significance of digital technologies and infrastructures for indigenous people.

Through several case studies, students are introduced to the similarities and differences of indigenous media projects throughout the world. These case studies take us to different regions, countries and continents: from Nunavut, Canada and the United States to the Caribbean, Guatemala, Mexico and Brazil, to Nigeria, Myanmar, Australia and Finland. The seminar’s assignments include the preparation of an essay at the end of the seminar and short weekly literature and film reviews/critiques as well as an active contribution to discussions during the online sessions, which are organized with the online conference tool Adobe Connect.

CfP: “Digital Visuality” – Vienna Anthropology Days (VANDA 2018)

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VIENNA ANTHROPOLOGY DAYS (VANDA 2018)
September 19-22, 2018

Call for Papers
Session “Digital Visuality”

Prof. Dr. Elke Mader and Dr. Philipp Budka
(Department of Social and Cultural Anthropology, University of Vienna)

Presentations in English or German, max. 15 min.
Abstract of 350 words: https://vanda.univie.ac.at/call-for-papers/
Deadline: 1 June 2018
Venue: New Institute Building (NIG) of the University of Vienna
Universitätsstraße 7, 1010 Vienna, Austria

Abstract

Visual communication and visual culture have been a research focus in social and cultural anthropology for quite some time (e.g. Banks & Ruby, 2011). With the advent of digital media and technologies, internet-based devices and services, mobile computing as well as software applications and digital platforms new opportunities and challenges have come to the forefront in anthropological research, education and communication of visuality (e.g. Pink, 2011). Digital media technologies have become ubiquitous means of visual communication, interaction and representation. For anthropology and its subdisciplines, such as digital, media and visual anthropology, it is of particular interest how people engage with digital media and technologies, how “the digital“ is embedded in everyday life and how it relates to different social practices and cultural processes in human societies. By considering changing sociocultural, political and economic contexts and through ethnographic fieldwork, a continuously growing number of anthropological projects is aiming for a better understanding of contemporary digital phenomena (e.g. Horst & Miller, 2012).
This session contributes to these endeavours by inviting papers that focus on the visuality and visual aspects of digital life and culture. Papers could present ethnographic studies and discuss some of the following questions:

  • What does “the digital” mean for visual anthropology and/or the (interdisciplinary) relationship between anthropological subdisciplines and other visual research fields?
  • How does visual anthropology provide new perspectives on digital visuality?
  • How do specific conceptual approaches contribute to the analysis and understanding of digital visuality (e.g. ritualization, performativity, representation, material culture, practice theory)?
  • What theoretical concepts and analytical categories of sociality can be used to study (differences of) visual culture?
  • How does digital visuality co-constitute and mediate cultural performances and rituals?
  • How do digital platforms and social media services, such as YouTube, Facebook, Instagram, Twitter or Snapchat, and related practices constitute and change (visual) communication?
  • How does digital visuality impact and redefine ethnographic research (e.g. research techniques, tools, ethics)?
  • What are possible futures for digital visual anthropology and ethnography?

For questions concerning this session, please contact philipp.budka@univie.ac.at
For questions concerning registration, abstract submission and hotel reservation, please contact congress@univie.ac.at

Seminar: Indigenous Media 2017

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Seminar “Indigenous Media” for the MA Program in Visual and Media Anthropology at the Free University Berlin.

Course Description

“Indigenous media matters because indigenous people do.”
(Wortham 2013: 218)

Indigenous media can be broadly defined as media and forms of media expression conceptualized and produced by indigenous people. From an anthropological perspective, indigenous media can be understood as cultural product and process that are both closely connected to the construction, expression and transmission of identity. Reflecting thus indigenous people’s history as well as contemporary sociocultural and political situations. By (strategically) inserting their own narratives in the dominant media landscape – may this be accomplished through films, TV and radio programs, or websites – indigenous people also utilize media technologies as means for social change and political transformation. Indigenous media-making practices have thus become part of the “ongoing struggles for Indigenous recognition and self-determination” and can therefore be understood as a form of cultural activism (e.g., Ginsburg 2000: 30).

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Digital visual anthropology

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This is a selection of digital visual anthropology resources which were collected via the European Association of Social Anthropologists (EASA) Visual Anthropology Network’s (VANEASA) mailing list.

Online resources & projects:

Literature:

  • Aston, J., Gaudenzi, S., & Rose, M. (Eds.). (2017). I-Docs: The evolving practices of interactive documentary. New York: Wallflower Press. Forthcoming.
  • Menzies, C. R. (2015). In our grandmothers’ garden: An indigenous approach to collaborative film. In A. Gubrium, A., K. Harper, & M. Ortanzez (Eds.), Participatory visual and digital research in action. Walnut Creek, CA: Left Coast Press.
  • Pink, S. (2011). Digital visual anthropology: Potentials and challenges. In M. Banks & J. Ruby (Eds.), Made to be seen: Perspectives on the history of visual anthropology. Chicago: The University of Chicago Press.
  • Walter, F. & Grasseni, C. (Eds.). (2014). Anthrovision. Special issue “Digital visual engagements”, available at https://anthrovision.revues.org/1077

Lecture: Visuelle Anthropologie in Zeiten zunehmender Digitalisierung

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Vorlesung “Visuelle Anthropologie in Zeiten zunehmender Digitalisierung“,
Wintersemester 2016/17, am Institut für Kultur- und Sozialanthropologie der Universität Wien
Philipp Budka

Ziele

Die Lehrveranstaltung gibt einen Überblick zur Visuellen Anthropologie und diskutiert die Bedeutung sowie die Entwicklung dieser kultur- und sozialanthropologischen Subdisziplin in Zeiten zunehmender Digitalisierung. Studierende erhalten so einen Einblick in die historische, gegenwärtige und zukünftige Relevanz der Visuellen Anthropologie.

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Seminar: Indigenous Media 2016

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Again, I have the pleasure to teach the Seminar “Indigenous Media” for the MA Program in Visual and Media Anthropology at the Free University Berlin. Find below a brief description of the course.

In the seminar “Indigenous Media” students get an introduction to indigenous media technologies. In ten seminar units selected questions, issues, and problems are discussed: How do indigenous people produce, distribute, and utilize audiovisual media? How has ethnographic and anthropological film making changed? What role do politics, power, globalization, and (post-)colonialism play in the production and use of indigenous media? How do indigenous people utilize media to construct and negotiate their individual and collective identities? How are indigenous cultures and languages represented through media? And how do indigenous people appropriate and (co-)develop digital technologies in times of increasing globalization?

We start with the contextualization of indigenous media within the framework of an anthropology of media. In the second unit students are introduced to selected debates about the meaning and relevance of (mass) media for indigenous people and their culture. We then discuss ethnographic film making and visual anthropology in the context of indigenous people’s changing role from “objects” for ethnographic films to partners in media projects. The fourth unit deals with the phenomena of (post-)colonialism and decolonization and their implications for indigenous media. This discussion leads us to the self-controlled production of indigenous media and its relevance for issues such as (self-)representation, appropriation, control, and empowerment. Globalization, modernity, and related questions of collective indigenous identity construction – “indigeneity” – are the topics of the next unit. The following three sessions are closely connected and discuss aspects of identity, community, networking, ownership, activism, empowerment, aesthetics, poetics, and popular culture in relation to indigenous media. In the final unit students learn about the importance of digital technologies and infrastructures for indigenous people, their activist projects, and networking initiatives.

Through several case studies students are introduced to the similarities and differences of indigenous media projects throughout the world. These case studies take us to different regions, countries, and continents: from Nunavut, Canada, and the US to the Caribbean, Guatemala, Mexico, and Brazil, to Nigeria, Myanmar, Australia and Finland. The seminar’s assignments include the reading of selected articles, the watching of films and videos, and the discussion of these in small essays. The online conference tool Adobe Connect is used to present and discuss aspects of texts, films, and essays.

Visual/Media/Digital Anthropology at 14th EASA Conference

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Here is a list of panels at the 14th European Association of Social Anthropologists (EASA) Biennial Conference entitled “Anthropological legacies and human futures” (Milan, 20-23 July 2016, #EASA2016) which deal with visual and digital media technologies and related issues. If you are interested to participate to one of those panels, please keep in mind that the deadline for paper abstract submissions is 15 February and that you have to be member of EASA.

Panels are listed in order of appearance on the conference website. If I missed relevant panels, please let me know.

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Journal Special Issue: Austrian Studies in Social Anthropology – Media & Film

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C. Trupp & P. Budka 2008. (Eds.) Austrian Studies in Social Anthropology – Sondernummer KSA-Tage 2007: Workshop “Medien und Film” (Special Issue on Media and Film), Jun. 2008. Abstract & Text.

Aus der Einleitung:

“In den letzten Jahren unterzog sich die Kultur- und Sozialanthropologie einem großen Wandel, der auch eine Reihe neuer Themen und Forschungsfelder mit sich brachte. Zu diesen neueren Forschungsrichtungen zählen auch die Anthropologie der Medien und die Anthropologie des Films. Um einen Einblick in die vielfältigen Thematiken dieser beiden Forschungsfelder der Kultur- und Sozialanthropologie zu geben, fand im Rahmen der 3. Tage der Kultur- und Sozialanthropologie 2007 erstmals ein eigener Workshop mit dem Titel „Medien und Film“ statt. In zehn interessanten Beiträgen stellten die ReferentInnen aktuelle Forschungsfelder der Anthropologie der Medien und des Films vor. Eine Auswahl möchten wir in dieser Sondernummer der ASSA vorstellen.”

Inhaltsverzeichnis:

Artikel 2-7: Workshop “Medien und Film”, Claudia Trupp und Philipp Budka (Hg.)
Artikel 2:
Claudia Trupp und Philipp Budka: Einleitung
Artikel 3:
Martha-Cecilia Dietrich Ortega: Indigene Repräsentation im „neuen“ venezolanischen Fernsehen
Artikel 4:
Georg Schön: Soziale Bewegungen und (Gegen-)Öffentlichkeiten in Mexiko
Artikel 5:
Sabine Karrer: Bittersüße Schokolade – Die Geschichte eines Widerstandes?
Artikel 6:
Philipp Budka: How “real life” issues affect the social life of online networked communities
Artikel 7:
Katrin Julia Brezansky: ANANCY´S WEB. Über Cyberspaces und Cyberscapes im Kontext einer universellen Rastafari-Philosophie

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