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Seminar: Digital Visuality & Popular Culture

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Photo by Gian Cescon on Unsplash

The seminar “Digital Visuality and Popular Culture” for the MA program CREOLE at the University of Vienna provides an overview about digital visuality as a key phenomenon of contemporary visual culture and its connection to popular culture. By working on ethnographic research projects, students explore the diversity of digital practices, their visual dimension and their meaning for popular cultural processes and phenomena.

With the advent of digital media and technologies, internet-based devices and services, mobile computing as well as software applications and social media platforms new opportunities and challenges have come to the forefront in the anthropological research of visual culture. Digital media technologies have become ubiquitous means of visual communication, interaction and representation. For anthropology it is of particular interest how people engage with digital media technologies and content, how “the digital” is embedded in everyday life and how it relates to different sociocultural phenomena.

One of these phenomena is popular culture: processes and practices related to the production, circulation and consumption of, for example, music, film, fashion and advertisements as well as the construction and mediation of celebrities. Moreover, popular culture is closely connected to other cultural phenomena such as fan culture, public culture and participatory culture. Fans, for instance, engage in various forms of visual productivity and play a crucial role in the creation and circulation of cultural artifacts related to their fandom such as memes.

By working on different case studies, students get a comparative overview about digital visuality and visual aspects of popular culture. Students conduct ethnographic projects and engage with key questions. What theoretical concepts and analytical categories of sociality can be used to study visual and popular culture? How does digital visuality constitute and mediate cultural performances and rituals? How do social media platforms enable and change visual culture and communication?

Blog Post: “Have you seen a polar bear?”

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Budka, P. (2023). “Have you seen a polar bear?” – Transportation during “bear season” in Churchill, Manitoba. InfraNorth – Building Arctic Futures: Transport Infrastructures and Sustainable Northern Communities Blog, 28 February.

Tourism is big in Churchill, a town of 870 people situated at the junction of the boreal forest, the Subarctic tundra, and the Hudson Bay in Northern Manitoba, Canada. And tourism is closely entangled with transport infrastructures, such as roads, trails, railway, and airport. Through these infrastructures, tourists are able to reach the town and move around in the community and the nearby area. Tourism operators use these infrastructures to move not only people, but also supplies, equipment, and fuel.

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“Welcome to Churchill” sign at Churchill Airport, MB, Canada. (Photo by Philipp Budka)

Paper: Sustainability transformation & transport infrastructures in Northern Manitoba, Canada

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Budka, P. (2023). Sustainability transformation and transport infrastructures in Northern Manitoba, Canada. Paper at Arctic Science Summit Week (ASSW2023), Vienna, Austria: University of Vienna, 17-24 February.

Abstract

This paper explores from an anthropological perspective how infrastructural entanglements relate to sustainability transformation of/in the town of Churchill in Northern Manitoba, Canada. Situated at the junction of the boreal forest, the Arctic tundra, and the Hudson Bay, the community of 870 people has become well-known as the “Polar Bear Capital of the World”. But Churchill is also unique in terms of transport infrastructures. Whereas the town is not accessible via roads, it is home of Canada’s only deep-water port on the Arctic Ocean. This port is the only harbor in the American (Sub)Arctic with a direct link to the North American railway system. And due to former military presence, the town also has a relatively big airport, which has become key for the growing tourism industry.

Churchill only exists because of these transport infrastructures and it has been changing together with this built environment. Only recently and in the light of geopolitical developments, the federal and the provincial governments agreed to invest up to CA$ 147 million to upgrade the Hudson Bay Railway and the Port of Churchill. By discussing ethnographic findings, this paper focuses on the role of transport infrastructures in sustaining and transforming the community. At the same time, it critically reflects upon the very notion of sustainability (transformation) from an anthropological and cross-cultural angle. This study is one of several case studies in the ERC project InfraNorth, which looks into the affordances of transport infrastructures on a pan-Arctic scale.

The Town of Churchill, MB, Canada, from a helicopter; in the back the Port of Churchill. (Photo by Philipp Budka)

New in Paperback: Theorising Media & Conflict

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The edited volume Theorising Media and Conflict (Berghahn Books, 2020) is now available in paperback.
The volume’s introduction by Birgit Bräuchler and me remains openly accessible.

Abstract

The book brings together anthropologists as well as media and communication scholars to collectively address the elusive and complex relationship between media and conflict. Through epistemological and methodological reflections and the analyses of various case studies from around the globe, this volume provides evidence for the co-constitutiveness of media and conflict and contributes to their consolidation as a distinct area of scholarship.

Article: Indigenous media

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Budka, P. (2022). Indigenous media: Anthropological perspectives and historical notes. In E. Costa, P. G. Lange, N. Haynes & J. Sinanan (Eds.), The Routledge Companion to Media Anthropology. New York & London: Routledge.

Abstract

Indigenous people have been appropriating media technologies for decades to communicate within and outside their communities, to resist outside domination and for self-determination. This chapter traces developments in the anthropological study of Indigenous media, particularly since the 1990s when research in this field co-contributed to the widening area of media anthropology.

After reviewing conceptualisations of cultural activism and social change in the context of Indigenous media engagements, it analyses the Indigenization of media by considering locally specific practices of media appropriation, global processes of identity-making and the technological and infrastructural dimension of media projects.

By drawing on ethnographic examples from the anthropological literature and from the author’s fieldwork in Canada, the chapter argues that there is a strong sense of sociopolitical activism and agency in Indigenous people’s collective engagements with media. At the same time, Indigenous people’s media practices are related to mundane necessities of everyday communication, social networking, family bonding or individual self-expression.

This chapter concludes that media technologies have become an important part of Indigeneity, as a global idea and as a relational practice of collective identity formation, which coexists with the sense of belonging to a distinct local Indigenous community.

Aboriginal Peoples Television Network (APTN) Headquarter, Winnipeg, MB, Canada. (Photo by Philipp Budka)
Wawatay – Native Communications Society, Sioux Lookout, ON, Canada. (Photo by Philipp Budka)

Lecture: Introduction to Social & Cultural Anthropology

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It is for the last time that the lecture “Introduction to Social and Cultural Anthropology” in the BA program “Social and Cultural Anthropology” at the University of Vienna will be held. 11 years ago, the late Elke Mader and Wolfgang Kraus conceived and organized this lecture for the first time.

This winter term, I have the pleasure to give this lecture one last time – again with contributions by Wolfgang Kraus – before a new curriculum and introduction lecture will be implemented.

The lecture has been using Thomas Hylland Eriksen’s seminal book Small Places, Large Issues as main teaching and learning resource. I find it therefore fitting to end this journey with a quote from his volume:

“Anthropology tries to account for the social and cultural variation in the world, but a crucial part of the anthropological project also consists in conceptualising and understanding similarities between social systems and human relationships.” (Eriksen, 2015: 2)

Paper: Infrastructural sustainability?

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I did prepare the paper “Infrastructural sustainability?” for the Vienna Anthropology Days (VANDA) 2022 and the session “Infrastructure and the Built Environment in the Anthropocene“, but was not able to present it because of sickness. Find the abstract below and the full paper as soon as the preprint is ready.

Budka, P. (2022). Infrastructural sustainability? The case of a town in northern Manitoba, Canada [Unpublished manuscript]. Department of Social and Cultural Anthropology, University of Vienna.

Abstract

This paper explores how the built environment and in particular infrastructural entanglements contribute to the sustainability of the town of Churchill in Northern Manitoba, Canada. Situated at the junction of the boreal forest, the Arctic tundra, and the Hudson Bay, the town of 870 residents has become well-known as the “Polar Bear Capital of the World”.

But Churchill is also unique in terms of transport infrastructures. Whereas the town is not accessible via roads, it is home of Canada’s only deep-water port on the Arctic Ocean. This port is the only seaport in the American (Sub)Arctic with a direct link to the North American railway network. And due to former military presence, the town also has a relatively big airport, which now supports the growing tourism industry.

The community of Churchill only exists because of these transport infrastructures and it has been changing together with this built environment. By discussing ethnographic findings, the paper focuses on the failures, such as an 18-month train outage after the flooding of railway tracks in 2017, and the promises, such as the renovation of port and railway between 2021 and 2023 under new ownership, of transport infrastructures in sustaining the community.

Churchill is one of several field sites in the ERC project InfraNorth, which looks into the affordances of transport infrastructures on a pan-Arctic scale through an anthropological lens.

Port of Churchill, MB, Canada. (Photo by Philipp Budka)

Paper: The failures & promises of transport infrastructure in a remote Canadian town

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Budka, P. (2022). The failures and promises of transport infrastructure in a remote Canadian town. Paper at 17th Biennial Conference of the European Association of Social Anthropologists (EASA), Belfast, UK: Queen’s University Belfast, 26-29 July.

Abstract

This paper explores changes in the transport infrastructure of the remote town of Churchill in northern Manitoba, Canada. The town of about 900 residents is located on the 58th parallel north at the Hudson Bay and has become known as the “polar bear capital of the world”.

Churchill is unique in terms of transportation. Canada’s only deep-water port on the Arctic Ocean is located there. And this port is the only port in the American (Sub)Arctic with a direct link to the North American railway network. The town, which is inaccessible via roads, only exists because of these transport infrastructures.

In 2017, when a flood washed out railway tracks, this infrastructural entanglement once again became apparent. Suddenly, Churchill was without overland access and life changed drastically. Food and other items had to be flown in at high costs and residents utilized snowmobile trails to reduce transportation costs.

The port had to close, people lost their jobs and families left. The town negotiated with the province, the state and the company which owned the railway to get the tracks fixed. After 18 months, they were finally repaired. In 2021, however, the port again was closed for grain shipping due to renovations.

By discussing results of a first ethnographic field trip to Churchill, this paper focuses on the failures and promises of transport infrastructures. Churchill is one of several field sites in the ERC project InfraNorth, which looks into affordances of transport infrastructures on a pan-Arctic scale through an anthropological lens.

Interview: Erkundungen von Kanadas nördlichen Transportinfrastrukturen

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In May 2022, I did an interview with the Austrian Polar Research Institute (APRI) about my fieldwork on transport infrastructures in Northern Manitoba, Canada, within the ERC project InfraNorth.

Interview for Austrian Polar Research Institute. (2022). “Erkundungen von Kanadas nördlichen Transportinfrastrukturen“.
Interview in English (translated by APRI)

Austrian Polar Research Institute. (Photo by Philipp Budka)

Blog Post: A train ride to Hudson Bay

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Budka, P. (2022). A train ride to Hudson Bay. InfraNorth – Building Arctic Futures: Transport Infrastructures and Sustainable Northern Communities Blog, 25 April.

I wake up because a bright light is shining directly in my face. For a second, I am not sure where I am. Then I remember: I am in Canada, in the province of Manitoba, on the train from the capital Winnipeg to the small northern town of Churchill at the Hudson Bay. I am in my cabin, in the sleeping car with the window blinds open so I can see the subarctic night sky. The train must have stopped at one of the small places along its way. I look at the clock, it’s 2:30 a.m. I am 40 hours on the train and there are only about eight hours to go.

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Churchill train station, MB, Canada. (Photo by Philipp Budka)

Article: Social media – power & politics

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Udupa, S., & Budka, P. (2021). Social media: Power and politics. In H. Callan & S. Coleman (Eds.), The International Encyclopedia of Anthropology. Hoboken: Wiley. https://doi.org/10.1002/9781118924396.wbiea2482

Abstract

By centering and unpacking the “social” in social media, anthropological scholarship has drawn on its disciplinary strengths in excavating the social, cultural, and everyday dimensions of mediated milieus, offering, in turn, some unique contributions toward understanding the political cultures and sociocultural ramifications of internet-enabled social media.

While social media have been the subject of intense scrutiny in other disciplines, anthropological scholarship distinguishes itself with its focus on embodied contexts of use and situated meanings surrounding social media.

Anthropological studies have examined progressive activism and everyday experience, as well as violent movements enabled by social media in the context of longer histories of racialization and colonialism. However, ethnographic research on difficult topics such as populism, extreme speech, and surveillance confronts several challenges in terms of data access, safety, and data confidentiality.

Article: Anthropological perspectives on digital-visual practices

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Budka, P. (2021). Kultur- und sozialanthropologische Perspektiven auf digital-visuelle Praktiken. Das Fallbeispiel einer indigenen Online-Umgebung im nordwestlichen Ontario, Kanada (Anthropological perspectives on digital-visual practices). In R. Breckner, K. Liebhart & M. Pohn-Lauggas (Eds.), Sozialwissenschaftliche Analysen von Bild- und Medienwelten (pp. 109-132). Berlin: De Gruyter Oldenbourg. https://doi.org/10.1515/9783110613681-005

Abstract

In times of increasing digitalization, it is of particular interest for anthropology to understand how people in different societies integrate digital media and technologies, internet-based devices and services or software, and digital platforms, into their lives. The digital practices observed here are closely related to emergent forms of visual communication and representation, which need to be described and interpreted through ethnographic analysis, careful contextualization, and systematic comparison.

This paper discusses aspects of digital-visual culture through a case study of the online environment MyKnet.org, operated exclusively for First Nations between 1998 and 2019 in the remote communities of Northwestern Ontario, Canada, by the Indigenous internet organization Keewaytinook Okimakanak Kuhkenah Network (KO-KNET).

The analytical framework is a practice theory approach linked to ethnographic fieldwork, historical contextualization, and cultural and diachronic comparison. The creation, distribution and sharing of digital images, collages and layouts for websites in MyKnet.org can thus be described, analyzed and interpreted in relation to the phenomenon of hip hop and the associated fan art, as well as the digital biographies of users.

These digital-visual practices are closely connected to individual and collective forms of representation, as well as the maintenance of social relationships across larger distances, and thus also to the construction, negotiation and change of digital identity. They point not only to the global significance of visual communication, representation and culture, but also to the locally specific relationships that people maintain with online environments and digital platforms.

Blog Post: Reflections on the InfraNorth workshop “The Global Economics & Geopolitics of Arctic Transport Infrastructures”

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Budka, P., & Povoroznyuk, O. (2021). Reflections on the InfraNorth workshop “The Global Economics and Geopolitics of Arctic Transport Infrastructures”. InfraNorth – Building Arctic Futures: Transport Infrastructures and Sustainable Northern Communities Blog, 30 Nov.

On September 23 and 24, 2021, the InfraNorth project organized the workshop “The Global Economics and Geopolitics of Arctic Transport Infrastructures” at the Department of Social and Cultural Anthropology of the University of Vienna.

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Paper: Anthropological notes on digital & transport infrastructures in remote communities

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Budka, P. (2021). Anthropological notes on digital and transport infrastructures in remote communities. Paper at Anthropology of Technology Conference, Aarhus, Denmark: Aarhus University, 4-5 November.

Abstract

This paper explores the role of digital and transport infrastructures, as operational systems of technological objects (Larkin, 2013), in remote communities in Canada. In doing so, it considers anthropological insights into the relationship between “the technical”, “the infrastructural” and “the sociocultural”.

The development and maintenance of technological infrastructures, for instance, also include the creation of social relations and organisational partnerships. And a deeper understanding of related processes of socio-technical change and continuity requires anthropologically informed contextualisation and ethnographic engagement.

This paper discusses aspects of the similarities and differences of digital and transport infrastructures by building on fieldwork on the development and use of digital infrastructures and related services in remote First Nation communities in Northwestern Ontario and by including preparatory work for a project on the affordances of transport infrastructures in the Canadian North.

Paper: Anthropologies of sociotechnical mediation in Austria

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Budka, P. (2021). Anthropologies of sociotechnical mediation in Austria. Paper at EASA Media Anthropology Network Workshop: “Media Anthropologies in Europe”, Online (hosted by European Association of Social Anthropologists), 14-15 October.
Co-organization of EASA Media Anthropology Network Workshop “Media Anthropologies in Europe”, 14-15 October.

Abstract

This paper discusses aspects of the development and the current situation of “media anthropology”, as an anthropology of digital media technologies, in Austria. Since the 1990s, Austrian sociocultural anthropologists have been exploring new forms of media communication, digitally mediated practices of sociality as well as emerging sociotechnical systems and environments (Budka & Kremser, 2004).

While such engagements were then referred to as “cyber anthropology” or the “anthropology of cyberculture” to indicate connections to new sociocultural spaces related to the Internet, the World Wide Web and digital media technologies, they can also be conceptualised as anthropologies of sociotechnical mediation. It is through constantly changing technologies that communication, culture and sociality are mediated. As already early media anthropologists emphasised, this technical and material dimension of media cannot be neglected (e.g. Ginsburg et al., 2002).

Anthropologies of sociotechnical mediation in German-speaking countries like Austria are, however, not necessarily tied to sociocultural anthropology as empirical social science. Due to well established traditions of philosophical anthropology, media related phenomena have also been investigated from a humanities perspective that does not build its theories upon empirical data generated through ethnographic fieldwork like in sociocultural anthropology.

As this paper argues, this has resulted, on the one hand, in a dynamic field of media anthropologies and several projects that are open, diverse and interdisciplinary by nature. On the other hand, this has also contributed to a weakening of the sociocultural anthropological position, e.g., in terms of academic visibility and research funding. Similar tendencies can also be observed in anthropological explorations of “the digital” in Austria; research that frequently runs under the new rubric of “digital anthropology”.

References

  • Budka, P., & Kremser, M. (2004). CyberAnthropology – anthropology of cyberculture. In S. Khittel, B. Plankensteiner & M. Six-Hohenbalken (Eds.), Contemporary issues in socio-cultural anthropology: Perspectives and research activities from Austria (pp. 213-226). Vienna: Loecker Verlag.
  • Ginsburg, F., Abu-Lughod, L., & Larkin, B. (2002). Introduction. In F. Ginsburg, L. Abu-Lughod, & B. Larkin (Eds.), Media worlds: Anthropology on new terrain (pp. 1-36). Berkeley: University of California Press.

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