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Seminar: Digital Visuality & Popular Culture

2024/03/12 philbu No Comments

The course “Digital Visuality and Popular Culture” for the MA program CREOLE at the University of Vienna provides an overview about digital visuality as a key phenomenon of contemporary visual culture and its connection to popular culture. By working on ethnographic research projects, students explore the diversity of digital practices, their visual dimension and their meaning for popular cultural processes and phenomena.

Exhibition at Ars Electronica, Austria. (Photo by Philipp Budka)

With the advent of digital media and technologies, internet-based devices and services, mobile computing as well as software applications and social media platforms new opportunities and challenges have come to the forefront in the anthropological research of visual culture. Digital media technologies have become ubiquitous means of visual communication, interaction and representation. For anthropology it is of particular interest how people engage with digital media technologies and content, how “the digital” is embedded in everyday life and how it relates to different sociocultural phenomena.

One of these phenomena is popular culture: processes and practices related to the production, circulation and consumption of, for example, music, film, fashion and advertisements as well as the construction and mediation of celebrities. Moreover, popular culture is closely connected to other cultural phenomena such as fan culture, public culture and participatory culture. Fans, for instance, engage in various forms of visual productivity and play a crucial role in the creation and circulation of cultural artifacts related to their fandom such as memes.

By working on different case studies, students get a comparative overview about digital visuality and visual aspects of popular culture. Students conduct ethnographic projects and engage with key questions. What theoretical concepts and analytical categories of sociality can be used to study visual and popular culture? How does digital visuality constitute and mediate cultural performances and rituals? How do social media platforms enable and change visual culture and communication? The university’s online learning management system is used to provide resources and content as well as to foster student’s exchange and communication beyond the classroom.

Selected Literature (reading list will be provided in 1st class)

Budka, P., & Bräuchler, B. (eds.). (2020). Theorising media and conflict. Berghahn.
Costa, E., et al. (eds.). (2022). The Routledge companion to media anthropology. Routledge.
Fabian, J. (1998). Moments of freedom: Anthropology and popular culture. University Press of Virginia.
Favero, P. (2018). The present image: Visible stories in a digital habitat. Palgrave Macmillan.
Gómez Cruz, E., et al. (eds.). (2017). Refiguring techniques in digital visual research. Palgrave Macmillan.
Jenkins, H. (2014). Rethinking “rethinking convergence/culture”. Cultural Studies, 28(2).
Miller, D., & Sinanan, J. (2017). Visualising Facebook: A comparative perspective. UCL Press.
Miller, D., et al. (2016). How the world changed social media. UCL Press.
Uimonen, P. (2015). Mourning Mandela: Sacred drama and digital visuality in Cape Town. Journal of Aesthetics & Culture, 7(1).

Seminar: Digital Visuality & Popular Culture

2023/03/08 philbu No Comments

The seminar “Digital Visuality and Popular Culture” for the MA program CREOLE at the University of Vienna provides an overview about digital visuality as a key phenomenon of contemporary visual culture and its connection to popular culture. By working on ethnographic research projects, students explore the diversity of digital practices, their visual dimension and their meaning for popular cultural processes and phenomena.

Seminar: The Materiality and Visuality of Social Media

2021/03/12 philbu No Comments

This online course for the summer semester 2021 at the Department of Social and Cultural Anthropology of the University of Vienna gives a critical overview about the material and visual dimension of social media and their interconnection. Social media platforms and services, such as Facebook or Instagram, have become important (visual) communication and (re)presentation tools. For social and cultural anthropology it is of particular interest how these platforms are integrated and embedded into everyday life, by considering changing sociocultural, political and economic contexts. Students therefore explore and discuss the relevance of a material culture approach for (the understanding of) technology appropriation as well as (culturally) different digital-visual practices. By working on case studies in small empirical projects and by sharing and comparing their findings, students gain insights into material and visual culture in a digital context.

Selected Literature

Dourish, P. (2016). Rematerializing the platform: Emulation and the digital–material. In S. Pink, E. Ardevol, & D. Lanzeni (Eds.), Digital materialities: Design and anthropology (pp. 29–44). Oxford: Bloomsbury.
Favero, P. (2018). The present image: Visible stories in a digital habitat. Basingstoke: Palgrave Macmillan.
Góralska, M. (2020). Anthropology from home: Advice on digital ethnography for the pandemic times. Anthropology in Action, 27(1), 46–52. https://doi.org/10.3167/aia.2020.270105
Horst, H., & Miller, D. (2012). Normativity and materiality: A view from digital anthropology. Media International Australia, 145(1), 103–111. https://doi.org/10.1177/1329878X1214500112
Miller, D., & Sinanan, J. (2017). Visualising Facebook: A comparative perspective. London: UCL Press. https://www.uclpress.co.uk/collections/series-why-we-post/products/83994
Miller, D., et al. (2016). How the world changed social media. London: UCL Press. https://www.uclpress.co.uk/collections/series-why-we-post/products/83040
Pink, S. (2017). Technologies, possibilities, emergence and an ethics of responsibility: Refiguring techniques. In E. Gómez Cruz, S. Sumartojo & S. Pink (Eds.), Refiguring techniques in digital visual research (pp. 1–12). London: Palgrave Macmillan.
Sumiala, J, et al. (2020). Just a ‘stupid reflex’? Digital witnessing of the Charlie Hebdo attacks and the mediation of conflict. In P. Budka & B. Bräuchler (Eds.), Theorising Media and Conflict. Anthropology of Media Vol. 10 (pp. 57–75). New York & Oxford: Berghahn Books.
Walton, S. (2018). Remote ethnography, virtual presence: Exploring digital-visual methods for anthropological research on the web. In. C. Costa & J. Condie (Eds.), Doing research in and on the digital: Research methods across fields of enquiry (pp. 116–33). New York: Routledge.

Seminar: Digital Technologies as Material Culture 2020

2020/03/04 philbu No Comments

In this MA seminar at the Department of Social and Cultural Anthropology, University of Vienna, we explore digital media technologies from an anthropological/ethnographic perspective in the context of material culture.
More info

This course gives an overview about material culture as a conceptual and practical approach to understand digital technologies. In doing so, it focuses on the everyday incorporation and utilization of digital technologies.

Mobile networked digital media technologies, such as smart phones, as well as social media platforms and services, such as Facebook or Instagram, have become important (visual) communication and (re)presentation tools. For social and cultural anthropology it is of particular interest how these digital devices and technologies are integrated and embedded into everyday life, by considering changing sociocultural, political and economic contexts. This course focuses in particular on the material aspects of digital technologies and how they are utilized on a day-to-day basis. Questions about the relevance of a material culture approach for (the understanding of) technology appropriation – on a theoretical and practical level – as well as questions about (culturally) different usage practices are discussed. How does the understanding and conceptualization of digital technology as material culture contribute to the exploration and analyses of contemporary and emerging sociocultural practices and processes in increasingly digital societies?

By working on different online case studies, students get a comparative overview about material culture in a digital context.

Lecture/Seminar: Ethnography and Digital Media 2019

2019/10/02 philbu No Comments

In this lecture/seminar at the Department of Social and Cultural Anthropology, we discuss how ethnography contributes to the exploration, description and understanding of digitally mediated processes and practices (in German).

In dieser Lehrveranstaltung erhalten Studierende einen Einblick in die Ethnographie digitaler Medien. Dabei werden sowohl theoretische Zugänge und Konzepte als auch praxisnahen Anwendungs- und Erfahrungswerte vermittelt.

Digitale Medien – wie Internet, Social Media und Smartphones – ermöglichen neue Formen medialer Kommunikation und Repräsentation, die in Zusammenhang mit unterschiedlichen soziokulturellen, politischen und ökonomischen Faktoren und Dimensionen stehen. Diese Medientechnologien überbrücken nicht nur Zeit und Raum, sie gestalten diese neu. Sie ermöglichen die Vernetzung und Mobilisierung von Menschen und die Konstruktion vielfältiger Formen von individueller und kollektiver Identität. Welche theoretischen und methodologischen Zugänge sind hilfreich, um neue digitale Medientechnologien und damit zusammenhängende Praktiken und Sozialitäten zu beschreiben und zu analysieren? Können wir auf das “klassische” methodische Repertoire der Kultur- und Sozialanthropologie zurückgreifen oder benötigt es neue digitale Methoden und Techniken? Welche Bedeutung haben etwa Datensicherung und die Archivierung von digitalen Artefakten? Und welche ethischen Aspekte in der Digitalen Ethnographie gilt es zu beachten?
Studierende lernen anhand von konkreten Fallbeispielen, ausgewählte theoretische und methodologische Zugänge kennen. Sie gewinnen so einen Überblick über die Diversität digitaler Phänomene, Prozesse und Praktiken sowie deren ethnographische Beschreibung und Untersuchung.

Literatur (Auswahl)

Boellstorff, T., Nardi, B., Pearce, C., & Taylor, T. L. (2012). Ethnography and virtual worlds: A handbook of method. Princeton: Princeton University Press.

Budka, P. (2019). Von der Cyber Anthropologie zur Digitalen Anthropologie. Über die Rolle der Kultur- und Sozialanthropologie im Verstehen soziotechnischer Lebenswelten. In M. Luger, F. Graf & P. Budka (Eds.), Ritualisierung – Mediatisierung – Performance (pp. 163-188). Göttingen: V&R Unipress/Vienna University Press.

Hakken, D. (1999). Cyborgs@Cyberspace: An ethnographer looks to the future. London: Routledge.

Hjorth, L, Horst, H., Galloway, A., & Bell, G. (2016). The Routledge Companion to digital ethnography. New York: Routledge.

Miller, D., & Slater, D. (2002). Ethnography and the extreme Internet. In T. H. Eriksen (Ed.), Globalisation: Studies in anthropology (pp. 39-57). London: Pluto Press.

Pink, S., Horst, H., Postill, J., Hjorth, L., Lewis, T., & Tacchi, J. (2016). Digital ethnography: Principles and practice. Thousand Oaks, CA: Sage.

Postill, J., & Pink, S. (2012). Social media ethnography: The digital researcher in a messy web. Media International Australia, 145(1), 123-134.

More info: https://ufind.univie.ac.at/en/course.html?lv=240033&semester=2019W

Seminar: Media Activism

2019/05/09 philbu No Comments

https://commons.wikimedia.org/wiki/File:OccupyHandSignals.pdf

For the MA Program “Visual and Media Anthropology” at the Free University Berlin, I am organizing a newly developed seminar on media activism.

Course Description

Activism with/in/through media can be broadly understood as forms of technology mediated activism that intend to spark, create and/or support social and political change. So change (and therefore continuity) is at the heart of media activism, as, for instance, Kidd and Rodriguez (2009: 1) note: “Grassroots media have grown from a set of small and isolated experiments to a complex of networks of participatory communications that are integral to local, national, and transnational projects of social change”. Since media activism is related to a diversity of phenomena – such as power relationships, conflict or globalization – as well as to questions about the conception of time and space, organizational structures, collective identities and different forms of sociality, it has become a broad, interdisciplinary research field. This course gives an overview of media activism from a predominantly anthropological and ethnographic perspective.

When engaging with media activism, a variety of contexts, theoretical conceptualizations and methodological approaches have to be considered. In this course, students learn about these aspects by reviewing relevant literature and by discussing different forms and examples of media activism and related questions, issues and problems:

How can we contextualize media activism and related practices in anthropology?
What historical developments can we identify? And what does this tell us about contemporary activist processes and practices?
What is the role of (sociocultural and technological) change, politics, power, globalization and (de)colonization in an anthropological engagement with media activism?
How can we ethnographically describe and analyze media activist processes and practices? What are the possibilities and challenges?
How can we understand media activism in digital times and in the age of social media? What has changed?
What does it mean to interpret and conceptualize media activism as (a form or a part of) cultural activism?

Reference

Kidd, D., & Rodriguez, C. (2009). Introduction. In C. Rodriguez, D. Kidd, & L. Stein (Eds.), Making our media: Global initiatives toward a democratic public sphere, Volume 1: Creating new communication spaces (pp. 1-22). New York: Hampton Press.

Seminar: Digital & Visual Technologies as Material Culture

2019/02/28 philbu No Comments

In the summer term 2019, I am giving a seminar on digital and visual technologies as material culture at the Department of Social and Cultural Anthropology (MA & CREOLE study programme) of the University of Vienna. Find more information online.

This course gives an overview about material culture as a conceptual and practical approach to understand digital and visual technologies. In doing so, it focuses on digital technologies, their visual aspects and how they are integrated and utilized in everyday life.

Mobile networked digital media technologies, such as smart phones, as well as social media platforms and services, such as Facebook or Instagram, have become important (visual) communication and (re)presentation tools. For social and cultural anthropology it is of particular interest how these digital devices and technologies are integrated and embedded into everyday life, by considering changing sociocultural, political and economic contexts. This course focuses in particular on the material aspects of digital and visual technologies and how they are utilized on a day-to-day basis. Questions about the relevance of a material culture approach for (the understanding of) technology appropriation on a theoretical and practical level as well as questions about (culturally) different usage practices are discussed. How does the understanding and conceptualisation of digital and visual technology as material culture contribute to the exploration and analyses of contemporary and emerging sociocultural practices and processes in increasingly digital societies?

By working on different case studies, students get a comparative overview about material culture in the context of digital and visual technologies. Students conduct small empirical research projects within teams.

E-Seminar: The digital turn: New directions in media anthropology

2018/10/15 philbu No Comments

Udupa, S., Costa, E., & Budka, P. (2018) The digital turn: New directions in media anthropology.
Discussion Paper for the Follow-Up E-Seminar on the EASA Media Anthropology Network Panel “The Digital Turn” at the 15th European Association of Social Anthropologists (EASA) Biennial Conference, Stockholm, Sweden, 14-17 August 2018.

63rd EASA Media Anthropology Network E-Seminar: 16-30 October 2018, via the network’s Mailing List.

With the advent of digital media technologies, internet-based devices and services, mobile computing as well as software applications and digital platforms new opportunities and challenges have come to the forefront in the anthropological study of media. For media anthropology and related fields, such as digital and visual anthropology, it is of particular interest how people engage with digital media and technologies; how digital devices and tools are integrated and embedded in everyday life; and how they are entangled with different social practices and cultural processes. The digital turn in media anthropology signals the growing importance of digital media technologies in contemporary sociocultural, political and economic processes. This panel suggested that the digital turn could be seen a paradigm shift in the anthropological study of media, and foregrounded three important streams of exploration that might indicate new directions in the anthropology of media.

More (PDF)

Seminar: Indigenous Media 2018

2018/05/08 philbu No Comments

For the 4th time I am organizing the seminar “Indigenous Media” for the MA Program Visual and Media Anthropology at the Free University Berlin.

In this course, students are introduced to indigenous media technologies by actively discussing in 10 units/sessions different questions, issues and problems:

How do indigenous people produce, distribute and utilize audiovisual media?
How has ethnographic and anthropological film making changed through indigenous media?
What role do politics, power, globalization and (post-)colonialism play in the production, distribution and consumption of indigenous media?
How do indigenous people utilize media to construct and negotiate their individual and collective identities?
How are indigenous cultures and languages represented through media?
How do indigenous people appropriate and (co-)develop digital media technologies?

We start our seminar with the contextualization of indigenous media within an anthropology of media. In the second unit students are introduced to selected debates about the meaning and relevance of (mass) media for indigenous people and their sociocultural life worlds. We then discuss ethnographic film making and visual anthropology in the context of indigenous people’s changing role from “objects” for ethnographic films to partners in (collaborative) media projects. The fourth unit deals with (post-)colonialism and decolonization and their implications for indigenous media. This discussion leads us to the self-controlled production of indigenous media and its relevance for issues such as (self-)representation, appropriation, control and empowerment. Globalization, modernity and related questions of collective indigenous identity construction are the topics of the sixth unit. The following three sessions are closely connected, discussing aspects of identity, community, networking, ownership, activism, empowerment, aesthetics, poetics and popular culture in relation to indigenous media. In the final unit, students learn about the significance of digital technologies and infrastructures for indigenous people.

Through several case studies, students are introduced to the similarities and differences of indigenous media projects throughout the world. These case studies take us to different regions, countries and continents: from Nunavut, Canada and the United States to the Caribbean, Guatemala, Mexico and Brazil, to Nigeria, Myanmar, Australia and Finland. The seminar’s assignments include the preparation of an essay at the end of the seminar and short weekly literature and film reviews/critiques as well as an active contribution to discussions during the online sessions, which are organized with the online conference tool Adobe Connect.

Seminar: Indigenous Media 2017

2017/05/06 philbu No Comments

Seminar “Indigenous Media” for the MA Program in Visual and Media Anthropology at the Free University Berlin.

Course Description

“Indigenous media matters because indigenous people do.”
(Wortham 2013: 218)

Indigenous media can be broadly defined as media and forms of media expression conceptualized and produced by indigenous people. From an anthropological perspective, indigenous media can be understood as cultural product and process that are both closely connected to the construction, expression and transmission of identity. Reflecting thus indigenous people’s history as well as contemporary sociocultural and political situations. By (strategically) inserting their own narratives in the dominant media landscape – may this be accomplished through films, TV and radio programs, or websites – indigenous people also utilize media technologies as means for social change and political transformation. Indigenous media-making practices have thus become part of the “ongoing struggles for Indigenous recognition and self-determination” and can therefore be understood as a form of cultural activism (e.g., Ginsburg 2000: 30).

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Seminar: Indigenous Media 2016

2016/05/04 philbu No Comments

Again, I have the pleasure to teach the Seminar “Indigenous Media” for the MA Program in Visual and Media Anthropology at the Free University Berlin. Find below a brief description of the course.

In the seminar “Indigenous Media” students get an introduction to indigenous media technologies. In ten seminar units selected questions, issues, and problems are discussed: How do indigenous people produce, distribute, and utilize audiovisual media? How has ethnographic and anthropological film making changed? What role do politics, power, globalization, and (post-)colonialism play in the production and use of indigenous media? How do indigenous people utilize media to construct and negotiate their individual and collective identities? How are indigenous cultures and languages represented through media? And how do indigenous people appropriate and (co-)develop digital technologies in times of increasing globalization?

We start with the contextualization of indigenous media within the framework of an anthropology of media. In the second unit students are introduced to selected debates about the meaning and relevance of (mass) media for indigenous people and their culture. We then discuss ethnographic film making and visual anthropology in the context of indigenous people’s changing role from “objects” for ethnographic films to partners in media projects. The fourth unit deals with the phenomena of (post-)colonialism and decolonization and their implications for indigenous media. This discussion leads us to the self-controlled production of indigenous media and its relevance for issues such as (self-)representation, appropriation, control, and empowerment. Globalization, modernity, and related questions of collective indigenous identity construction – “indigeneity” – are the topics of the next unit. The following three sessions are closely connected and discuss aspects of identity, community, networking, ownership, activism, empowerment, aesthetics, poetics, and popular culture in relation to indigenous media. In the final unit students learn about the importance of digital technologies and infrastructures for indigenous people, their activist projects, and networking initiatives.

Through several case studies students are introduced to the similarities and differences of indigenous media projects throughout the world. These case studies take us to different regions, countries, and continents: from Nunavut, Canada, and the US to the Caribbean, Guatemala, Mexico, and Brazil, to Nigeria, Myanmar, Australia and Finland. The seminar’s assignments include the reading of selected articles, the watching of films and videos, and the discussion of these in small essays. The online conference tool Adobe Connect is used to present and discuss aspects of texts, films, and essays.

Seminar: Media & visual technologies as material culture – students’ projects

2015/11/02 philbu No Comments

The following joint student projects are conducted in the seminar “Media and visual technologies as material culture” at the Department of Social and Cultural Anthropology of the University of Vienna:

Team A: Non-Use of Smartphones
-> Which impact does the non-use of smartphones have for the private and working life? Why do people decide against using smartphones?
Team B: Meaning of Cellphones for Refugees
-> What is the meaning of cellphones for refugees in Austria?
Team C: Crowd-sourcing & Labor
-> How are subjective meanings of “team work” shaped by the inter-dependencies between freelancers and the website Capacitor?
Team D: Sharing of Visual Media, Art & Cultural Identity
-> In what aspects have the Japanese art forms of dance and painting changed through the sharing of visual media/material?
Team E: Access to Internet & Power Relations within the Family Home
-> What are the effects of internet usage on children and young adults in respect to power relations in the family home?
Team F: Conversion/Discussion about Digital Content
-> What is the difference between usage of commentary sections of Serbian and German online newspapers?
Team G: Self-Identification through Visual Communication & Social Media
-> How do people identify/define themselves through visual communication via social media (websites (blogs), video blogs and Instagram)?
Team H: Ayahuasceros – Making of Ritual Community on Facebook
-> What is the relevance of Facebook in the community building process of Austrian Ayahuasca ceremonies?
Team I: Bicycle Movement & Digital Media in Vienna
-> How are digital media technologies utilized in relation to the social network BikeKitchen?

Seminar: Media & visual technologies as material culture – students’ research ideas

2015/10/16 philbu No Comments

Clustering of individual ideas to create joint research projects in the seminar “Media and Visual Technologies as Material Culture” at the Department of Social and Cultural Anthropology of the University of Vienna.

Seminar: Media & visual technologies as material culture – course description

2015/10/09 philbu No Comments

Seminar “Media and visual technologies as material culture” by Philipp Budka
MA Program CREOLE & MA Program Social & Cultural Anthropology
University of Vienna

Seminar Description

This course gives an overview about material culture as conceptual approach to understand media and visual technologies. It focuses on digital media technologies, their visual aspects and how they are integrated and practiced in everyday life.

Continue reading Seminar: Media & visual technologies as material culture – course description

Seminar: Indigenous Media 2015

2015/05/12 philbu No Comments

Seminar “Indigenous Media” by Philipp Budka
MA Program in Visual & Media Anthropology,
Freie Universität Berlin

Course Description

In this course students get an introduction to indigenous media technologies. In ten seminar units selected questions, issues, and problems are discussed: How do indigenous people produce, distribute, and utilize audiovisual media? How has ethnographic and anthropological film making changed? What role do politics, power, globalization, and (post-)colonialism play in the production and use of indigenous media? How do indigenous people utilize media to construct and negotiate their individual and collective identities? How are indigenous cultures and languages represented through media? And how do indigenous people appropriate and (co-)develop digital technologies in times of increasing globalization?

Continue reading Seminar: Indigenous Media 2015

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