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Seminar: Digital Visuality & Popular Culture

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Photo by Gian Cescon on Unsplash

The seminar “Digital Visuality and Popular Culture” for the MA program CREOLE at the University of Vienna provides an overview about digital visuality as a key phenomenon of contemporary visual culture and its connection to popular culture. By working on ethnographic research projects, students explore the diversity of digital practices, their visual dimension and their meaning for popular cultural processes and phenomena.

With the advent of digital media and technologies, internet-based devices and services, mobile computing as well as software applications and social media platforms new opportunities and challenges have come to the forefront in the anthropological research of visual culture. Digital media technologies have become ubiquitous means of visual communication, interaction and representation. For anthropology it is of particular interest how people engage with digital media technologies and content, how “the digital” is embedded in everyday life and how it relates to different sociocultural phenomena.

One of these phenomena is popular culture: processes and practices related to the production, circulation and consumption of, for example, music, film, fashion and advertisements as well as the construction and mediation of celebrities. Moreover, popular culture is closely connected to other cultural phenomena such as fan culture, public culture and participatory culture. Fans, for instance, engage in various forms of visual productivity and play a crucial role in the creation and circulation of cultural artifacts related to their fandom such as memes.

By working on different case studies, students get a comparative overview about digital visuality and visual aspects of popular culture. Students conduct ethnographic projects and engage with key questions. What theoretical concepts and analytical categories of sociality can be used to study visual and popular culture? How does digital visuality constitute and mediate cultural performances and rituals? How do social media platforms enable and change visual culture and communication?

New in Paperback: Theorising Media & Conflict

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The edited volume Theorising Media and Conflict (Berghahn Books, 2020) is now available in paperback.
The volume’s introduction by Birgit Bräuchler and me remains openly accessible.

Abstract

The book brings together anthropologists as well as media and communication scholars to collectively address the elusive and complex relationship between media and conflict. Through epistemological and methodological reflections and the analyses of various case studies from around the globe, this volume provides evidence for the co-constitutiveness of media and conflict and contributes to their consolidation as a distinct area of scholarship.

Article: The materiality of mediated conflict & resistance

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Budka, P., & Bräuchler, B. (2022). The materiality of mediated conflict and resistance. In Media Res: A Media Commons Project – Theme Week “Critical Media Forensics”, 11 Feb.

Introduction

In our digital age the notion of media forensics evokes two ideas.

  1. One is the material nature of media, the physicality of technologies and infrastructure that enable the mediation of communication across vast distances and at enormous speeds.
  2. And one is how digital technologies are becoming increasingly important in the witnessing, investigation and countering of human rights violations. The intricate relationship between the two is crucial, but often overlooked.

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In Media Res: A Media Commons Project – Theme Week “Critical Media Forensics”

Reviews: Theorising Media & Conflict

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This post compiles extracts of published reviews of the edited volume Theorising Media & Conflict (eds. P. Budka & B. Bräuchler, Berghahn Books, 2020).

Younes Saramifar (Free University Amsterdam) notes in the journal Media, War & Conflict

The editors upend the conventional and normative approaches limited to discourse, visual, content, reportage or policy analysis through anthropological analysis and ethnographically rooted methodologies. By way of telling ethnographic narratives and edited via a thorough theoretical inventory of current debates, the authors argue that a non-media-centric approach traces how the complexities of media technologies, sensory perceptions and social life are interrelated (p. 9). In other words, this volume encourages scholars and media researchers to think about how media becomes social and how it produces the social fabric of conflict.

They [the editors] have broadened the notion of conflict beyond the limits of contentious clashes and push readers to see conflict through lived experiences and everyday encounters. They aptly show how articulations and representations of conflicts in the news or other media platforms differ from witnessing and experiencing conflict.

There are wonderful ideas and reminders across the book hidden like Easter eggs, making reading a theory-driven academic volume a jubilant experience.

Overall, Theorising Media and Conflict is a promising and path-opening contribution to media and conflict debates which have ignored conflict ethnographies and interdisciplinary conversations for too long. This volume is a welcome addition to security and war studies, communication, journalism and social sciences at large. All students who wonder how to study conflict without coming under fire could highly benefit from this book.

Saramifar, Y. (2021). [Review of the book Theorising media and conflict, by P. Budka & B. Bräuchler]. Media, War & Conflict. https://doi.org/10.1177/17506352211004012


Christine Crone (University of Copenhagen) comments in the Global Media Journal

The book urges us to acknowledge the importance of ethnographic methods if we are to understand the integration and mutual constitutive power of media and conflict in the twenty-first century. Rather than looking at media and conflict as two separate spheres, the overall aim is to investigate media-related everyday practices in contexts of conflict as social processes.

Half of the contributions are made up of anthropologically informed media research and the other half consists of qualitative media and communication research and thus attempts through its structure to establish a dialogue between the two traditions on how to study media and conflict. This approach allows for new and inspiring ethnographic material that offers an insight into everyday media practices of people who live and navigate in this decade-long conflict while new media technologies change the ways of communication.

The volume brings new perspectives to the table and helps us move our attention from quantitative evaluations of the role of media in conflicts to the everyday media practices in conflict areas. This sets us free to investigate the fascinating interlinking and interplay between the two – or rather to dissolve what seems to have become an artificial division of one coherent phenomenon. The book is an ethnographic contribution to the study of media and conflict, adding qualitative research to a field where quantitative studies traditionally have dominated.

Crone, C. (2021). [Review of the book Theorising media and conflict, by P. Budka & B. Bräuchler]. Global Media Journal. http://globalmediajournal.de/en/2021/02/16/rezension-theorising-media-and-conflict/

Interview: Theorising Media & Conflict

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In an interview for the University of Vienna’s Uni:view Magazin, I am talking about the edited volume Theorising Media and Conflict (Berghahn Books, 2020), its purpose, conclusions and significance for understanding recent crises (in German).

Theorising Media and Conflict brings together anthropologists as well as media and communication scholars to collectively address the elusive and complex relationship between media and conflict. Through epistemological and methodological reflections and the analyses of various case studies from around the globe, this volume provides evidence for the co-constitutiveness of media and conflict and contributes to their consolidation as a distinct area of scholarship.

The book’s introduction is accessible for free:
Bräuchler, B., & Budka, P. (2020). Anthropological perspectives on theorising media and conflict. In P. Budka & B. Bräuchler (Eds.), Theorising media and conflict (pp. 3-31). Anthropology of Media. New York & Oxford: Berghahn Books.

Seminar: Digital Technologies as Material Culture 2020

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In this MA seminar at the Department of Social and Cultural Anthropology, University of Vienna, we explore digital media technologies from an anthropological/ethnographic perspective in the context of material culture.
More info

This course gives an overview about material culture as a conceptual and practical approach to understand digital technologies. In doing so, it focuses on the everyday incorporation and utilization of digital technologies.

Mobile networked digital media technologies, such as smart phones, as well as social media platforms and services, such as Facebook or Instagram, have become important (visual) communication and (re)presentation tools. For social and cultural anthropology it is of particular interest how these digital devices and technologies are integrated and embedded into everyday life, by considering changing sociocultural, political and economic contexts. This course focuses in particular on the material aspects of digital technologies and how they are utilized on a day-to-day basis. Questions about the relevance of a material culture approach for (the understanding of) technology appropriation – on a theoretical and practical level – as well as questions about (culturally) different usage practices are discussed. How does the understanding and conceptualization of digital technology as material culture contribute to the exploration and analyses of contemporary and emerging sociocultural practices and processes in increasingly digital societies?

By working on different online case studies, students get a comparative overview about material culture in a digital context.

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Book: Theorising Media and Conflict

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Budka, P., & Bräuchler, B. (Eds.). (2020). Theorising media and conflict. Anthropology of Media. New York & Oxford: Berghahn Books.

Theorising Media and Conflict brings together anthropologists as well as media and communication scholars to collectively address the elusive and complex relationship between media and conflict. Through epistemological and methodological reflections and the analyses of various case studies from around the globe, this volume provides evidence for the co-constitutiveness of media and conflict and contributes to their consolidation as a distinct area of scholarship. Practitioners, policymakers, students and scholars who wish to understand the lived realities and dynamics of contemporary conflicts will find this book invaluable.

This is the second “Theorising media and …” book in Berghahn’s Anthropology of Media series. The aim of the series is to place media anthropology at the forefront of theoretical advances in both anthropology and media and communication studies.

Table of Contents

Preface
Philipp Budka

PART I: KEY DEBATES
Introduction. Anthropological Perspectives on Theorising Media and Conflict
Birgit Bräuchler and Philipp Budka
Chapter 1. Transforming Media and Conflict Research
Nicole Stremlau

PART II: WITNESSING CONFLICT
Chapter 2. Just a ‘Stupid Reflex’? Digital Witnessing of the Charlie Hebdo Attacks and the Mediation of Conflict
Johanna Sumiala, Minttu Tikka and Katja Valaskivi
Chapter 3. The Ambivalent Aesthetics and Perception of Mobile Phone Videos: A (De-)Escalating Factor for the Syrian Conflict
Mareike Meis

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CfP: Engaged media anthropology in the digital age

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The EASA Media Anthropology Network is organizing an official network panel at the European Association of Social Anthropologists (EASA) 2020 conference in Lisbon (21-24 July). Find the call for papers below and online:
https://nomadit.co.uk/conference/easa2020/p/8591

For more general information about the call and the conference, navigate to:
https://easaonline.org/conferences/easa2020/cfp
https://easaonline.org/conferences/easa2020/

The call closes on 20 January 2020.

Engaged media anthropology in the digital age

Organizers
Philipp Budka (University of Vienna) and Sahana Udupa (LMU Munich)

Abstract
The relative ease of access and potential disruptive features of digital media have opened up new opportunities for media anthropologists to extend their field relations into durable public engagement. These possibilities have encouraged anthropologists to collaboratively design various public engagement initiatives to harness digital media technologies and infrastructures for social justice goals including health, education, environmental protection, gender parity and political inclusion. Such direct interventions have gone hand in hand with critical perspectives on how “the digital” has played a key role in enabling political cultures of indignity and injustice – from online extreme speech to digitally enabled surveillance and algorithmic bias. This panel will foreground these two distinct, yet interrelated, aspects of engaged media anthropology: community projects that involve direct participation of anthropologists in designing digital platforms and applications, and in supporting local forms of media/digital activism; and studies that envision an inclusive future through public intervention strategies of critique and discursive resistance. A key question that drives this panel is whether the latest examples of engaged media anthropology that are enabled by digital technologies and infrastructures have signaled a break from the imperial logic of upliftment and betterment as a means to consolidate colonial power or whether enduring injustices are questioned through new means of collaboration and dialogue. What are the promises and limitations of engaged media anthropology in the digital age?

Lecture/Seminar: Ethnography and Digital Media 2019

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In this lecture/seminar at the Department of Social and Cultural Anthropology, we discuss how ethnography contributes to the exploration, description and understanding of digitally mediated processes and practices (in German).

In dieser Lehrveranstaltung erhalten Studierende einen Einblick in die Ethnographie digitaler Medien. Dabei werden sowohl theoretische Zugänge und Konzepte als auch praxisnahen Anwendungs- und Erfahrungswerte vermittelt.

Digitale Medien – wie Internet, Social Media und Smartphones – ermöglichen neue Formen medialer Kommunikation und Repräsentation, die in Zusammenhang mit unterschiedlichen soziokulturellen, politischen und ökonomischen Faktoren und Dimensionen stehen. Diese Medientechnologien überbrücken nicht nur Zeit und Raum, sie gestalten diese neu. Sie ermöglichen die Vernetzung und Mobilisierung von Menschen und die Konstruktion vielfältiger Formen von individueller und kollektiver Identität. Welche theoretischen und methodologischen Zugänge sind hilfreich, um neue digitale Medientechnologien und damit zusammenhängende Praktiken und Sozialitäten zu beschreiben und zu analysieren? Können wir auf das “klassische” methodische Repertoire der Kultur- und Sozialanthropologie zurückgreifen oder benötigt es neue digitale Methoden und Techniken? Welche Bedeutung haben etwa Datensicherung und die Archivierung von digitalen Artefakten? Und welche ethischen Aspekte in der Digitalen Ethnographie gilt es zu beachten?
Studierende lernen anhand von konkreten Fallbeispielen, ausgewählte theoretische und methodologische Zugänge kennen. Sie gewinnen so einen Überblick über die Diversität digitaler Phänomene, Prozesse und Praktiken sowie deren ethnographische Beschreibung und Untersuchung.

Literatur (Auswahl)

Boellstorff, T., Nardi, B., Pearce, C., & Taylor, T. L. (2012). Ethnography and virtual worlds: A handbook of method. Princeton: Princeton University Press.

Budka, P. (2019). Von der Cyber Anthropologie zur Digitalen Anthropologie. Über die Rolle der Kultur- und Sozialanthropologie im Verstehen soziotechnischer Lebenswelten. In M. Luger, F. Graf & P. Budka (Eds.), Ritualisierung – Mediatisierung – Performance (pp. 163-188). Göttingen: V&R Unipress/Vienna University Press.

Hakken, D. (1999). Cyborgs@Cyberspace: An ethnographer looks to the future. London: Routledge.

Hjorth, L, Horst, H., Galloway, A., & Bell, G. (2016). The Routledge Companion to digital ethnography. New York: Routledge.

Miller, D., & Slater, D. (2002). Ethnography and the extreme Internet. In T. H. Eriksen (Ed.), Globalisation: Studies in anthropology (pp. 39-57). London: Pluto Press.

Pink, S., Horst, H., Postill, J., Hjorth, L., Lewis, T., & Tacchi, J. (2016). Digital ethnography: Principles and practice. Thousand Oaks, CA: Sage.

Postill, J., & Pink, S. (2012). Social media ethnography: The digital researcher in a messy web. Media International Australia, 145(1), 123-134.

More info: https://ufind.univie.ac.at/en/course.html?lv=240033&semester=2019W

Presentation: MyKnet.org: The cultural history & social life of an indigenous web-based environment

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Budka, P. (2019). MyKnet.org: The cultural history and social life of an indigenous web-based environment. Paper at “The Web That Was: Archives, Traces, Reflections” Conference (RESAW19), Amsterdam, Netherlands: University of Amsterdam, 21 June. Presentation (PDF)

Ethnographic Vignette

In the summer of 2006, during my first field trip to Northwestern Ontario, I visited the Frenchman’s Head community of Lac Seul First Nation which is one of the region’s few non-remote indigenous communities that can be reached by car and by boat. In the Band Office, the community’s largest administrative building, I was introduced to 16 year old Candice, a well known MyKnet.org user. She told me that she did set up her first MyKnet.org page a couple of years ago to stay in touch with friends and family and to let people know about her life. To communicate with friends and family members, she added a c-box to her homepage where people could leave messages.

As I found out later, almost everyone in the Band Office had a MyKnet.org homepage. Even though some didn’t know how to work with their websites. They needed the help of young, web-savvy colleagues, friends and family members. Candice introduced me to an older lady who told me that she had to register for a new MyKnet.org page only two weeks ago because her original page was registered under her now divorced husband’s name. And since she didn’t want to be constantly reminded of this, she needed a new homepage. KO-KNET, the First Nations internet organization that has been managing the MyKnet.org homepage service, only approves registrations with real, locally known, First Nation names that are then displayed in the URL of the page.

Candice helped her setting up the page, finding and applying the right layout and updating the content. As she told me later, she was regularly reminding other employees at the office to keep their respective homepages up to date. She also told me that she has started to use other, commercial website providers, such as Piczo (2002-2012). They were easier to use than MyKnet.org and provided more web space and technical features and possibilities.

Seminar: Media Activism

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For the MA Program “Visual and Media Anthropology” at the Free University Berlin, I am organizing a newly developed seminar on media activism.

Course Description

Activism with/in/through media can be broadly understood as forms of technology mediated activism that intend to spark, create and/or support social and political change. So change (and therefore continuity) is at the heart of media activism, as, for instance, Kidd and Rodriguez (2009: 1) note: “Grassroots media have grown from a set of small and isolated experiments to a complex of networks of participatory communications that are integral to local, national, and transnational projects of social change”. Since media activism is related to a diversity of phenomena – such as power relationships, conflict or globalization – as well as to questions about the conception of time and space, organizational structures, collective identities and different forms of sociality, it has become a broad, interdisciplinary research field. This course gives an overview of media activism from a predominantly anthropological and ethnographic perspective.

When engaging with media activism, a variety of contexts, theoretical conceptualizations and methodological approaches have to be considered. In this course, students learn about these aspects by reviewing relevant literature and by discussing different forms and examples of media activism and related questions, issues and problems:

  • How can we contextualize media activism and related practices in anthropology?
  • What historical developments can we identify? And what does this tell us about contemporary activist processes and practices?
  • What is the role of (sociocultural and technological) change, politics, power, globalization and (de)colonization in an anthropological engagement with media activism?
  • How can we ethnographically describe and analyze media activist processes and practices? What are the possibilities and challenges?
  • How can we understand media activism in digital times and in the age of social media? What has changed?
  • What does it mean to interpret and conceptualize media activism as (a form or a part of) cultural activism?

Reference

Kidd, D., & Rodriguez, C. (2009). Introduction. In C. Rodriguez, D. Kidd, & L. Stein (Eds.), Making our media: Global initiatives toward a democratic public sphere, Volume 1: Creating new communication spaces (pp. 1-22). New York: Hampton Press.

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Book: Ritualisierung – Mediatisierung – Performance

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Luger, M., Graf, F., & Budka, P. (Eds.). (2019). Ritualisierung – Mediatisierung – Performance. (Ritualization – Mediatization – Performance). Göttingen: V&R Unipress/Vienna University Press.

Abstract
Ritualisierung, Mediatisierung und Performance dienen als konzeptionelle Hilfsmittel, um Veränderungen und Kontinuitäten im Alltagsleben sozialer Akteurinnen und Akteure sowie in spezifischen Kontexten zu situieren. Dieser Band zeigt anhand konkreter ethnographischer Beispiele, dass rituelle, mediale und performative Prozesse und Praktiken idealerweise gemeinsam, in ihrer Relationalität zueinander betrachtet werden. Neben einem Schwerpunkt auf Transformation enthält der Band Beiträge zu ausgewählten Aspekten der Theorie, Methode und Geschichte der Kultur- und Sozialanthropologie und zu einer Ethnographie und Kulturgeschichte der Karibik, die sozialen Status, religiöse Praxis und Erinnerung behandeln sowie Texte, die Verbindungen zwischen politischen, medialen und kulturellen Sphären diskutieren.

Ritualization, mediatization and performance are conceptual tools to situate sociocultural change and continuity in everyday life and in specific contexts. By building on ethnographic case studies, this volume demonstrates that ritual, media and performative processes and practices are best explored in relation to each other. In addition to a general focus on transformation, this book includes contributions on selected aspects of the theory, methodology and history of social and cultural anthropology. Chapters about the history and ethnography of the Caribbean that discuss social status, religious practices and cultural remembrance, as well as texts that explore the connections between political, media and cultural spheres complement the volume.

Inhaltsverzeichnis
Martin Luger / Philipp Budka / Franz Graf
Kultur- und sozialanthropologische Perspektiven auf Ritualisierung, Mediatisierung und Performance. Eine Einleitung
Marion Linska
Selbstfürsorge im Feld. Überlegungen aus existenzanalytischer Perspektive
Yvonne Schaffler / Bernd Brabec de Mori
»Cuando el misterio insiste« – »Wenn sich der Geist Gehör verschafft«. Die Kunst der Überzeugung im dominikanischen Vodou
Stephanie Schmiderer
Präsenz der Gottheiten. Zum Verständnis transformativer Performance im haitianischen Vodou und seiner Diaspora
Elke Mader
Rund um die Palme. Rituelle Prozesse, indigene Politik und Medien in Ecuador
Birgit Bräuchler
Praxeologische Überlegungen zur Mediatisierungsdebatte. Eine ethnologische Perspektive
Philipp Budka
Von der Cyberanthropologie zur Digitalen Anthropologie. Über die Rolle der Kultur- und Sozialanthropologie im Verstehen soziotechnischer Lebenswelten
Manfred Kremser
»Shango is a Powerful Fellow!«. Repräsentation spiritueller Macht in afrokaribischen Kulturen
Adelheid Pichler
Artefakte und Erinnerung. Ein Beitrag zur Interpretation materieller Kultur in den afrokubanischen Religionen
Werner Zips
»She’s Royal« – »Queenmothers« in Ghana. Ein afrikanisches Rollenmodell für Jamaika
Manfred Kremser / Franz Graf / Gertraud Seiser
»Ein Leben scannen«. Fragmentarische Retrospektive von und auf Manfred Kremser

Seminar: Digital & Visual Technologies as Material Culture

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In the summer term 2019, I am giving a seminar on digital and visual technologies as material culture at the Department of Social and Cultural Anthropology (MA & CREOLE study programme) of the University of Vienna. Find more information online.

This course gives an overview about material culture as a conceptual and practical approach to understand digital and visual technologies. In doing so, it focuses on digital technologies, their visual aspects and how they are integrated and utilized in everyday life.

Mobile networked digital media technologies, such as smart phones, as well as social media platforms and services, such as Facebook or Instagram, have become important (visual) communication and (re)presentation tools. For social and cultural anthropology it is of particular interest how these digital devices and technologies are integrated and embedded into everyday life, by considering changing sociocultural, political and economic contexts. This course focuses in particular on the material aspects of digital and visual technologies and how they are utilized on a day-to-day basis. Questions about the relevance of a material culture approach for (the understanding of) technology appropriation on a theoretical and practical level as well as questions about (culturally) different usage practices are discussed. How does the understanding and conceptualisation of digital and visual technology as material culture contribute to the exploration and analyses of contemporary and emerging sociocultural practices and processes in increasingly digital societies?

By working on different case studies, students get a comparative overview about material culture in the context of digital and visual technologies. Students conduct small empirical research projects within teams.

E-Seminar: The digital turn: New directions in media anthropology

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Udupa, S., Costa, E., & Budka, P. (2018) The digital turn: New directions in media anthropology.
Discussion Paper for the Follow-Up E-Seminar on the EASA Media Anthropology Network Panel “The Digital Turn” at the 15th European Association of Social Anthropologists (EASA) Biennial Conference, Stockholm, Sweden, 14-17 August 2018.

63rd EASA Media Anthropology Network E-Seminar: 16-30 October 2018, via the network’s Mailing List.

With the advent of digital media technologies, internet-based devices and services, mobile computing as well as software applications and digital platforms new opportunities and challenges have come to the forefront in the anthropological study of media. For media anthropology and related fields, such as digital and visual anthropology, it is of particular interest how people engage with digital media and technologies; how digital devices and tools are integrated and embedded in everyday life; and how they are entangled with different social practices and cultural processes. The digital turn in media anthropology signals the growing importance of digital media technologies in contemporary sociocultural, political and economic processes. This panel suggested that the digital turn could be seen a paradigm shift in the anthropological study of media, and foregrounded three important streams of exploration that might indicate new directions in the anthropology of media.

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Panel: “Digital Visuality” @ VANDA 2018

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PANEL “DIGITAL VISUALITY” @ Vienna Anthropology Days (VANDA) 2018 (September 19-22, 2018)

Convenors:
Elke Mader & Philipp Budka

Thursday, 20 September
11:00-17:00
Room 4 (New Institute Building (NIG) of the University of Vienna, Universitätsstraße 7)

Paper Presentations:
(Timetable)

Philipp Budka: The Anthropology of Digital Visuality: Notes on Comparison, Context and Relationality

Harjant Gill: Introduction to Multimodal Anthropologies

Petr Nuska: “Changing the Equipment or Changing the Perspective?” – Exploring Film and Video Approach in Visual Ethnography

Katja Müller: Contemporary Photography in India – Post-media Aesthetics, Traditional Art and Economic Professionalism

Uschi Klein: What Does a Photograph Really Tell Us? The Photography of Young Male Adults with Autism Spectrum Disorder

Fatma Sagir: “We Can See Your Hair, Dina!” – Muslim Female Embodiments of Digital Visibilities

Nadia Molek: Argentinian Slovenians Online: Facebook Groups of Slovenian Descendants in Argentina as Mediators of Identity Performances and Rituals
(via Skype)

Daria Radchenko: Digital Anthropology and/or Digital Traces: Seeing the City Through the Eyes of Locals

Elke Mader: Mediating the Krampus: Digital Visuality, Ritual and Cultural Performance

VANDA 2018 Full Program

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