digital visuality – Philbu's Blog

Seminar: Digital Visuality & Popular Culture

2024/03/12 philbu No Comments

The course “Digital Visuality and Popular Culture” for the MA program CREOLE at the University of Vienna provides an overview about digital visuality as a key phenomenon of contemporary visual culture and its connection to popular culture. By working on ethnographic research projects, students explore the diversity of digital practices, their visual dimension and their meaning for popular cultural processes and phenomena.

Exhibition at Ars Electronica, Austria. (Photo by Philipp Budka)

With the advent of digital media and technologies, internet-based devices and services, mobile computing as well as software applications and social media platforms new opportunities and challenges have come to the forefront in the anthropological research of visual culture. Digital media technologies have become ubiquitous means of visual communication, interaction and representation. For anthropology it is of particular interest how people engage with digital media technologies and content, how “the digital” is embedded in everyday life and how it relates to different sociocultural phenomena.

One of these phenomena is popular culture: processes and practices related to the production, circulation and consumption of, for example, music, film, fashion and advertisements as well as the construction and mediation of celebrities. Moreover, popular culture is closely connected to other cultural phenomena such as fan culture, public culture and participatory culture. Fans, for instance, engage in various forms of visual productivity and play a crucial role in the creation and circulation of cultural artifacts related to their fandom such as memes.

By working on different case studies, students get a comparative overview about digital visuality and visual aspects of popular culture. Students conduct ethnographic projects and engage with key questions. What theoretical concepts and analytical categories of sociality can be used to study visual and popular culture? How does digital visuality constitute and mediate cultural performances and rituals? How do social media platforms enable and change visual culture and communication? The university’s online learning management system is used to provide resources and content as well as to foster student’s exchange and communication beyond the classroom.

Selected Literature (reading list will be provided in 1st class)

Budka, P., & Bräuchler, B. (eds.). (2020). Theorising media and conflict. Berghahn.
Costa, E., et al. (eds.). (2022). The Routledge companion to media anthropology. Routledge.
Fabian, J. (1998). Moments of freedom: Anthropology and popular culture. University Press of Virginia.
Favero, P. (2018). The present image: Visible stories in a digital habitat. Palgrave Macmillan.
Gómez Cruz, E., et al. (eds.). (2017). Refiguring techniques in digital visual research. Palgrave Macmillan.
Jenkins, H. (2014). Rethinking “rethinking convergence/culture”. Cultural Studies, 28(2).
Miller, D., & Sinanan, J. (2017). Visualising Facebook: A comparative perspective. UCL Press.
Miller, D., et al. (2016). How the world changed social media. UCL Press.
Uimonen, P. (2015). Mourning Mandela: Sacred drama and digital visuality in Cape Town. Journal of Aesthetics & Culture, 7(1).

Seminar: Digital Visuality & Popular Culture

2023/03/08 philbu No Comments

The seminar “Digital Visuality and Popular Culture” for the MA program CREOLE at the University of Vienna provides an overview about digital visuality as a key phenomenon of contemporary visual culture and its connection to popular culture. By working on ethnographic research projects, students explore the diversity of digital practices, their visual dimension and their meaning for popular cultural processes and phenomena.

Article: Anthropological perspectives on digital-visual practices

2021/12/15 philbu No Comments

Budka, P. (2021). Kultur- und sozialanthropologische Perspektiven auf digital-visuelle Praktiken. Das Fallbeispiel einer indigenen Online-Umgebung im nordwestlichen Ontario, Kanada (Anthropological perspectives on digital-visual practices). In R. Breckner, K. Liebhart & M. Pohn-Lauggas (Eds.), Sozialwissenschaftliche Analysen von Bild- und Medienwelten (pp. 109-132). Berlin: De Gruyter Oldenbourg. https://doi.org/10.1515/9783110613681-005

Sozialwissenschaftliche Analysen von Bild- und Medienwelten

Abstract

In times of increasing digitalization, it is of particular interest for anthropology to understand how people in different societies integrate digital media and technologies, internet-based devices and services or software, and digital platforms, into their lives. The digital practices observed here are closely related to emergent forms of visual communication and representation, which need to be described and interpreted through ethnographic analysis, careful contextualization, and systematic comparison.

This paper discusses aspects of digital-visual culture through a case study of the online environment MyKnet.org, operated exclusively for First Nations between 1998 and 2019 in the remote communities of Northwestern Ontario, Canada, by the Indigenous internet organization Keewaytinook Okimakanak Kuhkenah Network (KO-KNET).

The analytical framework is a practice theory approach linked to ethnographic fieldwork, historical contextualization, and cultural and diachronic comparison. The creation, distribution and sharing of digital images, collages and layouts for websites in MyKnet.org can thus be described, analyzed and interpreted in relation to the phenomenon of hip hop and the associated fan art, as well as the digital biographies of users.

These digital-visual practices are closely connected to individual and collective forms of representation, as well as the maintenance of social relationships across larger distances, and thus also to the construction, negotiation and change of digital identity. They point not only to the global significance of visual communication, representation and culture, but also to the locally specific relationships that people maintain with online environments and digital platforms.

Seminar: The Materiality and Visuality of Social Media

2021/03/12 philbu No Comments

This online course for the summer semester 2021 at the Department of Social and Cultural Anthropology of the University of Vienna gives a critical overview about the material and visual dimension of social media and their interconnection. Social media platforms and services, such as Facebook or Instagram, have become important (visual) communication and (re)presentation tools. For social and cultural anthropology it is of particular interest how these platforms are integrated and embedded into everyday life, by considering changing sociocultural, political and economic contexts. Students therefore explore and discuss the relevance of a material culture approach for (the understanding of) technology appropriation as well as (culturally) different digital-visual practices. By working on case studies in small empirical projects and by sharing and comparing their findings, students gain insights into material and visual culture in a digital context.

Selected Literature

Dourish, P. (2016). Rematerializing the platform: Emulation and the digital–material. In S. Pink, E. Ardevol, & D. Lanzeni (Eds.), Digital materialities: Design and anthropology (pp. 29–44). Oxford: Bloomsbury.
Favero, P. (2018). The present image: Visible stories in a digital habitat. Basingstoke: Palgrave Macmillan.
Góralska, M. (2020). Anthropology from home: Advice on digital ethnography for the pandemic times. Anthropology in Action, 27(1), 46–52. https://doi.org/10.3167/aia.2020.270105
Horst, H., & Miller, D. (2012). Normativity and materiality: A view from digital anthropology. Media International Australia, 145(1), 103–111. https://doi.org/10.1177/1329878X1214500112
Miller, D., & Sinanan, J. (2017). Visualising Facebook: A comparative perspective. London: UCL Press. https://www.uclpress.co.uk/collections/series-why-we-post/products/83994
Miller, D., et al. (2016). How the world changed social media. London: UCL Press. https://www.uclpress.co.uk/collections/series-why-we-post/products/83040
Pink, S. (2017). Technologies, possibilities, emergence and an ethics of responsibility: Refiguring techniques. In E. Gómez Cruz, S. Sumartojo & S. Pink (Eds.), Refiguring techniques in digital visual research (pp. 1–12). London: Palgrave Macmillan.
Sumiala, J, et al. (2020). Just a ‘stupid reflex’? Digital witnessing of the Charlie Hebdo attacks and the mediation of conflict. In P. Budka & B. Bräuchler (Eds.), Theorising Media and Conflict. Anthropology of Media Vol. 10 (pp. 57–75). New York & Oxford: Berghahn Books.
Walton, S. (2018). Remote ethnography, virtual presence: Exploring digital-visual methods for anthropological research on the web. In. C. Costa & J. Condie (Eds.), Doing research in and on the digital: Research methods across fields of enquiry (pp. 116–33). New York: Routledge.

Seminar: Digital & Visual Technologies as Material Culture

2019/02/28 philbu No Comments

In the summer term 2019, I am giving a seminar on digital and visual technologies as material culture at the Department of Social and Cultural Anthropology (MA & CREOLE study programme) of the University of Vienna. Find more information online.

This course gives an overview about material culture as a conceptual and practical approach to understand digital and visual technologies. In doing so, it focuses on digital technologies, their visual aspects and how they are integrated and utilized in everyday life.

Mobile networked digital media technologies, such as smart phones, as well as social media platforms and services, such as Facebook or Instagram, have become important (visual) communication and (re)presentation tools. For social and cultural anthropology it is of particular interest how these digital devices and technologies are integrated and embedded into everyday life, by considering changing sociocultural, political and economic contexts. This course focuses in particular on the material aspects of digital and visual technologies and how they are utilized on a day-to-day basis. Questions about the relevance of a material culture approach for (the understanding of) technology appropriation on a theoretical and practical level as well as questions about (culturally) different usage practices are discussed. How does the understanding and conceptualisation of digital and visual technology as material culture contribute to the exploration and analyses of contemporary and emerging sociocultural practices and processes in increasingly digital societies?

By working on different case studies, students get a comparative overview about material culture in the context of digital and visual technologies. Students conduct small empirical research projects within teams.

Paper: The anthropology of digital visuality

2018/11/16 philbu No Comments

Budka, P. (2018). The anthropology of digital visuality: Notes on comparison, context and relationality. Paper at Vienna Anthropology Days 2018 (VANDA2018), Vienna, Austria: University of Vienna, 20 September.

Sociocultural anthropology provides theoretical approaches and concepts to comparatively study local life-worlds, to contextualize cultural meaning, and to (re)consider human/non-human and socio-technical relations that have been emerging with digital media technologies (e.g. Horst & Miller 2012, Moore 2012, Whitehead & Wesch 2012). Ethnography and ethnographic fieldwork, as methodological tools, allow for investigating digital practices and processes by considering the above aspects (Pink et al. 2016). For anthropology it is of particular interest how people engage on a day-to-day basis with digital media and technologies, internet-based devices and services, mobile computing as well as software applications and digital platforms.

In this paper, I discuss, from an anthropological perspective and through brief ethnographic examples, digital visuality as a contemporary phenomenon that constitutes emerging patterns of visual communication and culture. In addition, I am briefly discussing digital visuality as a concept to approach and investigate the visual in digital times.

Digital media technologies and mobile networked devices, such as smart phones, have become ubiquitous means of visual production, communication and representation (e.g. Gómez Cruz et al. 2017). Moreover, digital platforms and social media services, such as YouTube, Facebook and Instagram, are utilized to share and consume visual artefacts. Constituting and changing thus communicative practices and visual culture alike. Consequently, these transformation processes provide new challenges and possibilities for the anthropological and ethnographic study of the visual (e.g. Pink 2011).

Digital visuality

Panel: “Digital Visuality” @ VANDA 2018

2018/07/30 philbu No Comments

PANEL “DIGITAL VISUALITY” @ Vienna Anthropology Days (VANDA) 2018 (September 19-22, 2018)

Convenors:
Elke Mader & Philipp Budka

Thursday, 20 September
11:00-17:00
Room 4 (New Institute Building (NIG) of the University of Vienna, Universitätsstraße 7)

Paper Presentations:
(Timetable)

Philipp Budka: The Anthropology of Digital Visuality: Notes on Comparison, Context and Relationality

Harjant Gill: Introduction to Multimodal Anthropologies

Petr Nuska: “Changing the Equipment or Changing the Perspective?” – Exploring Film and Video Approach in Visual Ethnography

Katja Müller: Contemporary Photography in India – Post-media Aesthetics, Traditional Art and Economic Professionalism

Uschi Klein: What Does a Photograph Really Tell Us? The Photography of Young Male Adults with Autism Spectrum Disorder

Fatma Sagir: “We Can See Your Hair, Dina!” – Muslim Female Embodiments of Digital Visibilities

Nadia Molek: Argentinian Slovenians Online: Facebook Groups of Slovenian Descendants in Argentina as Mediators of Identity Performances and Rituals
(via Skype)

Daria Radchenko: Digital Anthropology and/or Digital Traces: Seeing the City Through the Eyes of Locals

Elke Mader: Mediating the Krampus: Digital Visuality, Ritual and Cultural Performance

VANDA 2018 Full Program

CfP: “Digital Visuality” – Vienna Anthropology Days (VANDA 2018)

2018/04/15 philbu No Comments

VIENNA ANTHROPOLOGY DAYS (VANDA 2018)
September 19-22, 2018

Call for Papers
Session “Digital Visuality”

Prof. Dr. Elke Mader and Dr. Philipp Budka
(Department of Social and Cultural Anthropology, University of Vienna)

Presentations in English or German, max. 15 min.
Abstract of 350 words: https://vanda.univie.ac.at/call-for-papers/
Deadline: 1 June 2018
Venue: New Institute Building (NIG) of the University of Vienna
Universitätsstraße 7, 1010 Vienna, Austria

Abstract

Visual communication and visual culture have been a research focus in social and cultural anthropology for quite some time (e.g. Banks & Ruby, 2011). With the advent of digital media and technologies, internet-based devices and services, mobile computing as well as software applications and digital platforms new opportunities and challenges have come to the forefront in anthropological research, education and communication of visuality (e.g. Pink, 2011). Digital media technologies have become ubiquitous means of visual communication, interaction and representation. For anthropology and its subdisciplines, such as digital, media and visual anthropology, it is of particular interest how people engage with digital media and technologies, how “the digital“ is embedded in everyday life and how it relates to different social practices and cultural processes in human societies. By considering changing sociocultural, political and economic contexts and through ethnographic fieldwork, a continuously growing number of anthropological projects is aiming for a better understanding of contemporary digital phenomena (e.g. Horst & Miller, 2012).
This session contributes to these endeavours by inviting papers that focus on the visuality and visual aspects of digital life and culture. Papers could present ethnographic studies and discuss some of the following questions:

What does “the digital” mean for visual anthropology and/or the (interdisciplinary) relationship between anthropological subdisciplines and other visual research fields?
How does visual anthropology provide new perspectives on digital visuality?
How do specific conceptual approaches contribute to the analysis and understanding of digital visuality (e.g. ritualization, performativity, representation, material culture, practice theory)?
What theoretical concepts and analytical categories of sociality can be used to study (differences of) visual culture?
How does digital visuality co-constitute and mediate cultural performances and rituals?
How do digital platforms and social media services, such as YouTube, Facebook, Instagram, Twitter or Snapchat, and related practices constitute and change (visual) communication?
How does digital visuality impact and redefine ethnographic research (e.g. research techniques, tools, ethics)?
What are possible futures for digital visual anthropology and ethnography?

For questions concerning this session, please contact philipp.budka@univie.ac.at
For questions concerning registration, abstract submission and hotel reservation, please contact congress@univie.ac.at

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